woman meditating
woman meditating

Live Kirei

A gentle, sustainable, more beautiful way of life, for the future of our families and the planet.

EMPOWERING CHANGE

The MyKirei by KAO brand is designed to help people live a more beautiful life, inside and out. Our products help people make their own lives clean and beautiful without compromising the beauty and cleanliness of the world around them. But our commitment doesn’t end there. We recognize that we are all connected and by taking positive actions, we can inspire a wave of good in our society.

SHINY HAIR SECRETS FROM JAPAN
Japanese women have perfected and passed down haircare rituals that create beautifully glossy strands for centuries. Here's how you can try them for yourself.

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5 WAYS TO CREATE THE MOST CALMING SHOWER
The everyday ritual of getting clean can also have incredible mood-boosting benefits. These expert tips make it so easy to turn your shower into a soothing oasis of good energy. 

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HOW TO DETANGLE HAIR LIKE A PRO
Oh, what a tangled web we weave when we’re overzealous with our combing and brushing techniques. To unfurl hair gently and avoid knots in the first place, follow these tried-and-true expert tips.

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4 HAIR AND SKIN BENEFITS OF CAMELLIA OIL
This all-star natural oil is a staple in Japanese beauty rituals for a good reason—it’s chock full of nourishing ingredients that have an incredible effect on hair and skin. Learn what makes camellia oil so special and the best expert-approved ways to use it.

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5 TOP REASONS TO USE RICE WATER FOR HAIR
Can it help hair grow? Will it strengthen and soften my strands? Do I have to cook a batch to get all the goodness? We rounded up the research to bring you the facts about the hair benefits of rice water.

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